They say diamonds are forever – but for some people, that’s what the process of shopping for them feels like.

Smart shoppers like to weigh their options, so they get the best product for the best price. But sometimes, that’s easier said than done. Finding affordable diamonds can be tricky, but it becomes easier if you know where to look.

Whether you’re searching for a diamond ring as a gift, or maybe picking one out for yourself, here are some tips for knowing where to shop so you get the best option for your money.

Get Lower Prices at Gold and Diamond Buyers in Calgary

Privately owned jewellers, like Gold and Diamond Buyers, can provide you with lower prices than mall jewellers. This is mainly due to the fact that you are also paying for the brand name of the chain in addition to your jewelry. It’s also their job to stand back and sell you on diamonds. Not show you the afford options or teach you how to save on diamonds and the alternatives.

Teacher of Diamonds to Save you Money

At Gold and Diamond Buyers, we take the time to teach you about diamonds and what your lab-made options are. This ensures  you’re not  sacrificing on the size and style of the jewellery you’re looking for while respecting your budget. Our Diamond Educators sincerely want to help you get the most value for your money.

John Ollman - Calgary's Gold & Diamond Expert and gold and diamond buyers calgary

John Ollman – Calgary’s Gold & Diamond Expert

Here’s an important piece of advice from our lead Diamond Educator, John Ollmann:

My attitude is very simple. Why pay for something you can’t see?

Take size for example, deciding to go with a 0.99-carat diamond as opposed to a 1.00-carat diamond can save you up to $10,000. This small change in weight can make a big impact on your wallet, but not necessarily on your eyes. This goes for moissanite and other gems too, so don’t be afraid to look at a variety of shapes and sizes before choosing your perfect stone.

Don’t Be Too Diamond Focused – Other Options Look and Priced Better

Engagement rings and other forms of jewellery are often called “diamonds” by default.

Think about how most people refer to all adhesive bandages as “Band-Aids”, or cotton-swabs as “Q-Tips.” These brands have become the standard in their industries, just like diamonds have made a name for themselves in the jewelry world.

There are plenty of alternatives to diamonds out there, and there are even alternatives to mined diamonds that are just as brilliant and durable as the real deal. Lab-made diamonds look the part and cost a fraction of the price compared to their naturally mined counterparts.

At the end of the day, what is a diamond? Carbon, heat and pressure. That’s it! If you opt for a stone that’s man made, it could save you some serious dough.

Lookalike alternatives including naturally mined white sapphire, moissanite, and cubic zirconia are also growing in popularity. Barbara Walters and Oprah are known to invest in moissanite, as it’s a beautiful alternative to the real thing. This gorgeous stone is twice as brilliant as a natural diamond and is known for its durability.

You’ll often hear our lead Diamond Educator, John, call moissanite “A Gemstone from the Stars” because its recipe was discovered in a meteorite.

Save thousands on diamonds

When you need affordable diamonds, turn to a jewellery expert with over 40 years in the business. Gold & Diamond Buyers offers a full catalogue, trade-in options, and more. To get your perfect jewellery for a great price, contact us today.


Don’t go into debt for a diamond engagement ring

Talk to a dedicated Diamond Educator at our Calgary affordable diamond store.

See our reviews on: